How to Build the Brand ‘You’

21^st century is the century of brand building and self promotion. 

Without effective self promotion and brand building, it will be difficult for anyone to achieve his/her full potential.

But, how do I build my brand? The answer, as explained below, lies in the word ‘BRAND’ itself.

B: (Brand in You)

R: Reputation

A: Achievement

N: Notice ability / Networking

D: Dividends

This can be explained as:

To build the brand in you, work to improve your reputation/character (ethically-reputation is what people think you are, character is what you really are)), 

have some achievements to show (work smartly-be the master of your subject. Be the ‘to go to person’ for others in your field), 

increase your notice ability by proper networking (through personal contact and through social media).

This will automatically pay you dividends and increase your brand value.

However, be aware that building brand is not an overnight process. Won’t happen overnight (you can, however, become notorious overnight!) Building brand takes determination and focus. It is a long haul process.

May sound too simplistic. But, this essentially is how anyone can build his/her brand.

Sarwan Singh

http://bit.ly/sarwansingh

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